Brandarius Johnson, the CEO and founder of Day 1 ambition has a story behind the brand that separates it from others. Growing up in a house absence of a male figure, Brandarius developed a negative attitude and deviant behaviors. Along with the curiosity and temptation of what came with the “sinful” city of Las Vegas, Nevada, its safe to say he was headed down a path of destruction. Clinging to a dream of playing professional football he managed to avoid the cycle of becoming another “statistic”.  Not only did he get out of Las Vegas, he earned a full-ride scholarship to play football at Fort Lewis College in Durango, Colorado. He graduated in 2015 with a Bachelor’s Degree in Sociology and Human Services. Brandarius always knew in his heart he wanted to dedicate his life to serving and encouraging others. He volunteered at alternative schools for at-risk youth and youth correctional facilities.